Julie
Debora Bekker
PR & Brand Engagement Manager
The objective of the “Love is What We Share” campaign was to be a positive voice to the more polarized discussions regarding refugee and people seeking asylum in the Nordic countries.
Together with Ben & Jerry’s we “put our spoons together” and created an awareness and peace-sharing campaign, with events being held across the Nordics.
The campaign was to inspire the fans of Ben & Jerry’s to engage in local buddy programs as well as an awareness initiative to further strengthen and support an open and more humane agenda towards refugees.
Julie
Debora Bekker
PR & Brand Engagement Manager
Søs
Kim Jespersgaard
PR & Brand Engagement Manager